# identity.md

## Organization Overview
- **Company Name:** Puresport
- **Mission:** To create the world's most trusted and certified natural wellness products to optimise mind and body, establishing itself as the UK's leading wellness brand.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A leading wellness brand in the UK, offering high-performance supplements and hydration products.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on trust, certification, natural wellness, and optimizing mind and body, delivering high-performance products. Learn more on our [About page](https://puresport.co/about), [Our Story](https://puresport.co/en-us/pages/our-story), and [Team page](https://puresport.co/team).

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a leading wellness brand, developing and selling Informed Sport certified natural performance supplements and hydration products.
- **Location(s) and Geographic Presence:** Primarily active in the UK market.
- **Key Partnerships and Affiliations:** Certified by Informed Sport, ensuring product quality and safety.